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CASE STUDY

BNY Mellon Banks on Haws


Background


Bank of New York Mellon is a leading global investment and investment services company with more than 47,000 employees across 36 countries. The company acts as a single point of contact for its clients’ varied investment needs and serves institutions, corporations and individual investors alike. Like many businesses, BNY Mellon is continually identifying new opportunities for improvement as both an employer and a business.

Objective


BNY Mellon maintains more than 40 employees in its Asset Servicing and Cash Investment Strategies branch in San Francisco, California, and sought a sustainable, filtered-water solution within the office. The company wanted to encourage the environmentally beneficial, refillable bottle trend and knew it needed a trusted and recognizable brand to provide fresh, cleaner* drinking water to staff and guests.

*Reduces chlorine(taste and odor), lead and cysts. Substances reduced may not be in all users’ water. 

Solution


When Bob Bennett, VP and Director of General Services, saw an ad for Hydration By Haws™ in a trade magazine, he knew it was the ideal solution to the company’s dilemma. Bennett found both the minimalist aesthetic and the positive brand association inherent to Haws™ highly appealing. The hygienic water-dispensing unit with advanced filtration was installed in the break room of BNY Mellon’s 32nd floor offices and immediately put to daily use by the entire staff.

Helping businesses identity new opportunities as an employer and business.

Results


Response to Mr. Bennett’s decision to install a unit that dispensed Hydration By Haws™ filtered water has been overwhelmingly positive. In addition to its undeniable “cool factor,” as Mr. Bennett describes it, the unit shows the ability of this BNY Mellon branch to think differently. Hydration By Haws™ remains the leading brand in consumer awareness, and employees were immediately confident in the quality of the water dispensed from their new Hydration By Haws™ unit.

Encouraging an environmentally beneficial, refillable bottle trend.

About Hydration By Haws™


Hydration By Haws™  water dispensers offer users the benefits of clean filtered water away-from-home without the waste and cost of bottled water. The multiple product options transform regular tap water in to filtered drinking water using a certified advanced filtration system. Hydration By Haws™  water dispensers are certified according to NSF/ANSI Standards 42 & 53 for the reduction of chlorine (taste & odor), lead, and 99.99% of cysts.

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